Given all the news this week its a good time for reflection about what I want in my next gig (aka job, work, assignment, etc.). Granted things are a bit up in the air right now so that could be with Oxygen Media, NBC Universal, or anywhere really.
First and foremost I want to be a part in a great team of people just like I am now. The most important quality here is that I want to work with professionals that are dedicated to getting A’s in their craft.
Second, I want to work on and build products that are consumer facing. While there are great jobs and careers to be had farther back in the supply chain, I have been awakened for the second time in my career about the excitement with consumer products.
Finally, I want a real “seat at the table” with the business to help reach a successful outcome with these products. The marketplace is tough. I recognize there aren’t easy answers to getting significant returns with the consumer. Nevertheless I want the challenge to help create this value and return.
All industries have their proven business models but these models are changing quickly due to technology advances. I don’t want to work for a place that doesn’t recognize this changing dynamic and has a bunch of sloganeering and jingoism about the “established business model”. The business model is where some of the most interesting innovation will need to come in order to be successful in the marketplace of the future.